Founder

Pranussadej Tantipong

Pai graduated from Faculty of Decorative Arts, Silpakorn University, before working in the advertising industry. He start working as Art Director at JWT Bangkok, McCann Worldgroup and Leo Burnett Hongkong during the first ten years of his career before returning to Thailand at The Film Factory as a Film Director. Resulted from his experience and dedication to creative industry, he is constantly nominated to be the winner of many respected national and international creative contests such as Cannes Lions, Clio Awards, One Show, AdFest, Spikes Asia, Adman Awards, and B.A.D Awards. In 2011, He created Amdangtyphoon Group(Thai restaurant chain) by using creativity. Feeling nostalgic and appreciating in Thai authentic food by the river is the heart of his business model.   In 2025, He created Firework studio with Em Singhaviboon (Co-founder). They aim to be a ceramic studio that embodies the essence of modern Thai art by producing semi-industrial art that is easily accessible to the public.